Lattice Technology August 2009 Newsletter.
Industry UpdateConfused about PLM, Digital Prototyping and Digital Manufacturing? |
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by Rachael Dalton-Taggart, Director of Marketing, Lattice Technology You are not alone if you feel that the endless phrases to describe the process of product design-to-manufacture are confusing and contradictory. Even after a decade of having the PLM term in the industry, definitions by vendors are often quite different, and even now industry journalists still haggle over the meanings. Some vendors often use completely different terms to describe their own vision of the same, or similar, process, and there is no one term or definition that seems to be acceptable to all. It is important for manufacturers to understand these terms, but you also should understand that these kinds of terms simply describe a strategy (and the technology and processes therein) being adopted within a manufacturing organization. The software you choose to implement has to support your unique needs with a specific aim in mind for your operation – be it an increase in productivity, less waste, or more profit. What is PLM? That being said, there are some sensible definitions of PLM available and one can be found here at PC Magazine’s encyclopedia as follows: Some vendors have adopted the term to describe a complete end-to-end IT infrastructure that relates to and works alongside other IT backbones such as ERP and integrates the product design data with BOMs, inventory, accounting and so on. When many people think of PLM, they also think of major, complex integrations. It doesn’t need to be, but that is how it has been positioned by many vendors. What is Digital Prototyping? "Digital Prototyping gives manufacturers the ability to virtually explore a complete product before it is built-so they can create, validate, optimize, and manage designs from the conceptual design phase through the manufacturing process. By using a digital prototype, manufacturers can visualize and simulate real-world performance of the design with less reliance on costly physical prototypes." What is Digital Manufacturing? This is a term preferred by Lattice Technology to describe how our technologies fit into a manufacturing enterprise. However, it doesn’t mean that Lattice Technology’s products don’t work in a PLM or Digital Prototyping strategy (they do), but rather that we feel that Digital Manufacturing best explains what our technologies deliver, while allowing manufacturers to be able to define for themselves what their strategy is, based on their unique needs and requirements. The best definition of Digital Manufacturing that we have found has been coined by CimData, an industry analyst company, as follows: "Solutions that support manufacturing process planning collaboration among engineering disciplines, such as design and manufacturing. Digital manufacturing solutions incorporate best practices and allow access to the full digital product definition, including tooling and manufacturing process designs. Digital manufacturing is an integrated suite of tools that work with product definition data to support tool design, manufacturing process design, visualization, simulation, and other analyses necessary to optimize the manufacturing process." And Who Cares Anyway? The vendors, industry analysts and media all care about these terms. If you compare all the definitions above, they are all quite similar. Users, however, tend to create and implement their own strategies that often just happen to be identifiable as falling within one of these definitions, or use technology that is positioned within one of these terms. It is important for manufacturers to remember that their needs and desired end-results are always unique to them. Technology brought in to assist with delivering on those needs have to be flexible, scalable and easy to use. Lattice Technology’s Digital Manufacturing solutions have been created with those requirements in mind, and are used by hundreds of manufacturers to achieve their end targets – be it greater productivity, better efficiencies, better products and greater profit through using 3D data throughout the enterprise. You can find out more at: http://www.lattice3d.com/products/products_understand_DM_3d_software.html
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