Lattice3D Hires Bill Barnes as Worldwide Channels Director

3D Publishing Market Offers Increasing Reseller Opportunities

LOS ALTOS, CA, March 7, 2005 - Lattice3D, the leader in 3D Publishing, today announced that Bill Barnes has been appointed as Director of Worldwide Channels. Barnes will help drive Lattice3D's sales and market development through resellers and OEM channels.

Barnes brings more than 20 years experience in sales, channel management, marketing and business development in the software/high-tech industry, most recently as Director of International Sales at visualization software vendor Actify Inc. Throughout his career Barnes has developed and managed sales channels, development partner programs and OEM initiatives in North America, Europe and the Asia/Pacific regions.

"We're delighted that Bill is joining Lattice3D. With several hundred corporate customers now using Lattice3D software worldwide we have the proven solutions and the reference accounts to offer resellers an outstanding partnership opportunity," said Jeff Drust, vice president of business development, Lattice3D. "Bill's proven international ability to build long term partner relationships makes him ideal to continue our momentum and expand Lattice3D reseller networks in North America, Europe and Asia."

"Lattice3D has an exceptional product line built on the industry leading XVL foundation," said Barnes. "I see a tremendous opportunity to accelerate Lattice3D's global growth through partnerships, resellers and OEMs."

Prior to Actify, Bill worked in a number of sales, channel management, marketing and product management roles of increasing responsibility for a number of companies in the visualization software and CAD/CAM/CAE market including GE Calma, Graftek, MCS, Autodesk and Stereographics.

About Lattice3D

With over 250,000 users at over 2,000 companies, Lattice3D's applications enable their customers to use existing 2D & 3D data beyond engineering-throughout the extended enterprise. The company's 3D software easily creates interactive 3D documents directly from CAD drawings, while its unmatched compression enables uses ranging from technical illustrations and electronic training manuals (IETM) to 3D sales presentations and assembly instructions.

Lattice3D's award-winning solutions increase efficiency, lower costs, and improve product and service quality. A privately-held company founded in 1997, Lattice3D is headquartered in Silicon Valley and Tokyo, and has distributors worldwide.

For more information, visit www.lattice3D.com.

Lattice3D and XVL are registered trademarks of Lattice3D. Other trademarks are the property of their respective owners.

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